Club Branding Enhances Stadium Seats

Whatever league your club plays in, an installation of executive stadium seating can add a premium look and feel to executive seating areas and Directors’ boxes. In recent years executive stadium seats have been commissioned by clubs across all divisions, the majority of whom have opted to incorporate their club’s branding on seat backs.

The cost of adding an embroidered logo onto upholstered stadium seats is relatively low whilst the impact this branding has on the perceived quality and luxury feel of the seats is very high.

When Southport FC upgraded their stadium, a large area of their main stand was fitted with new executive seating, all of which featured embroidery of the club’s intricate crest. The image this projects in comparison to if the seats were simply plain without any branding, is one of luxury and exclusivity.


Similarly, when Bristol Rovers upgraded the seating within their Chairman’s suite, they chose to have the club logo on seat backs. The Chairman and President also had their job titles added above the logo. Whilst executive stadium seats, as the name suggests, still look smart and professional without any branding, the inclusion of a club logo adds another dimension which is obviously truly unique to each individual club.

Evertaut’s VIP design stadium seats fitted in Bristol Rovers’ Chairman’s suite, upholstered in blue vinyl with club logo embroidered on seat backs


Sponsorship Branding

Branding can also be used to promote club sponsors whereby their logo is included on seat backs in specific areas of the stadium. This could be in addition to the club’s logo or standalone.

Where a long-term sponsorship commitment is not in place, an alternative to a permanent embroidered logo is a removable seat top cover. Although this may not have quite the same luxury impact, it is an effective way to convey a sponsor’s branding throughout an area of the stadium.

In the case pictured below, seat covers were commissioned as there was a requirement to have the sponsor’s branding removed from display during televised matches.

Evertaut’s VIP design stadium seats upholstered in navy blue vinyl and fitted with white vinyl seat back covers branded with sponsor’s logo

Branding can be included on any of Evertaut’s stadium seat designs, from the compact Club to the luxury Olympian. Whilst it is usually positioned on the front of seats it can also be added to seat backs, under seats or on end panels.

 


Executive Stadium Seating Manufactured in the UK

UK football stadium with an installation of executive stadium seating

As UK football clubs prepare to welcome spectators back into their stadiums, work is underway to ensure fans can watch their team in a COVID-safe manner. Whilst changes are required to facilitate this, clubs are also looking at ways to enhance the matchday experience and make it more enjoyable despite the circumstances.

Stadiumseats are obviously a key fixture in any football stadium and spectators will spend most of their time sitting down whilst watching a match. The majority of stadium seating in the UK is manufactured from plastic which is very much functional rather than comfortable. In contrast, executive stadium seating is deeply cushioned and upholstered, offering superior levels of comfort in comparison to a hard-plastic seat.

 

Increase Revenue By Offering Premium Pitch-Side Seating

Once reserved for club executives and Directors’ Boxes, many clubs have now expanded areas of executive seating to offer more seating options to fans. This also gives clubs the opportunity to increase revenue as they can charge a premium to fans who want the enhanced comfort and exclusivity that comes with sitting in an executive seat.

For those football clubs looking to offer spectators the option to upgrade to premium pitch-side seating, there are various styles of executive stadium seating on the market. From compact seats which allow you to maintain capacity to more spacious and luxurious designs, there are many different models to suit a range of budgets.

 

Sourcing Executive Stadium Seating In The UK

Whilst you may be able to source executive seating off-the-shelf online, if you want to be confident in the quality and performance of your seating then it is recommended you find a company who manufactures to order. Most UK manufacturers will be able to tailor their seating to your requirements and will have experienced installation teams to complete the full-service offering.

Another benefit of working with a UK manufacturer is that they should be on hand to provide after sales support including spare parts if required. Many of the seats available to order online are from overseas and are therefore supply only. This means you will need to organise your own installation, and after sales support could prove difficult if anything goes wrong.

 

Executive Stadium Seating Tailored To Your Requirements

UK manufacturers such as Evertaut will tailor executive stadium seating to your requirements and to fit the available space. Upholstery vinyl to match your club colours and additional options such as cup holders, embroidered logos and heated seats allow you to design a seat that’s unique to your club.

Below are some examples of Evertaut’s VIP stadium seats fitted in clubs across the UK. Top left, VIP chairs can be found in all the executive boxes at Newcastle United FC where they are enhanced with the club’s crest embroidered on seat backs. In the middle are VIP seats in the Chairman’s suite at Bristol Rovers FC. In addition to the club badge, job titles of senior club executives were also embroidered on seat backs. Bottom right, Southport FC chose Evertaut’s VIP seats for a large section of seating as part of its stadium refurbishment.

For larger zones of premium seating some clubs choose to opt for seats without embroidery, as can be seen bottom left and top right.

Range of executive stadium seating installations in UK football clubs


Create a Premium Spectator Zone with Executive Stadium Seats

 Whilst plastic stadium seating is a standard fixture in football and rugby stadiums, it does not offer a great level of comfort to spectators. It is very much functional seating that allows clubs to maximise capacity within the required health and safety regulations.

In contrast, executive stadium seats are deeply cushioned and upholstered and come with additional options such as cup holders, embroidered club logos and heated seats.

In recent years more clubs have been commissioning installations of executive stadium seats beyond Directors’ boxes and club executive areas. This type of seating gives clubs the opportunity to add a touch of luxury to the match day experience for fans by creating premium spectator zones. In turn it helps them generate additional revenue as they can charge a premium for fans to sit in these areas.

An installation of Evertaut’s Club premium stadium seats

If you don’t want to sacrifice capacity for the sake of premium seats then there are solutions available that occupy a similar footprint to the basic plastic seat. Evertaut’s Club stadium seat (pictured above) is one such option. This compact seat is similar in design to the traditional plastic seat but with all the touches of luxury you would expect from an executive stadium seat. It can be floor fixed or riser mounted and can be manufactured with or without arms.

If capacity is not such an issue then Evertaut’s VIP stadium seats offer more space to premium spectators, being manufactured with arms as standard. Generally adjoining seats would share an arm but for added luxury they can each be made with 2 separate arms, as can be seen in the installation below.

An installation of Evertaut’s VIP premium stadium seats

If you want to create a super-premium feel, Evertaut’s Olympian stadium seats might fit the bill. These are the most luxurious option in Evertaut’s range, featuring a full height back for extra comfort. These seats are often commissioned to incorporate heated seat and back pads which are controlled by a button in the arm, as can be seen below right.

An installation of Evertaut’s Olympian premium stadium seats
An installation of Evertaut’s Olympian premium stadium seats with seat heating element controlled by button in seat arm

Executive stadium seats can be used alongside plastic seats to create a customised seating scheme that suits the needs of your club and fits in with your budget. Whether you want to replace the seating in an entire stand or you just want a single row of executive seats, Evertaut has no minimum order quantity and can tailor seating to your requirements.

All Evertaut’s executive stadium seating is supplied as standard with anti-microbial, UV-resistant vinyl which is available in a wide range of standard colours. Unique colours are also available, subject to a minimum order quantity.

Due to its bespoke nature, executive stadium seating is made to order and you will usually need to allow a minimum of 4-6 weeks from date of order to delivery and installation although this can vary dependent on the quantity required.

Evertaut has over 90 years’ experience in the seating marketing and has been manufacturing luxury stadium seats for over 20 years. For more information on Evertaut’s range of luxury stadium seats, please visit www.evertaut.co.uk.


The Benefits of Fixed Seating in Auditoria


 

What Is Auditorium Fixed Seating?

In an auditorium, fixed seating is permanently fixed and cannot be moved around. It is generally bolted to the floor or fixed to the risers of a tiered floor structure. Auditorium fixed seating is usually fitted in linked rows whereby adjoining seats will share an arm. In some executive and premium venues, seats will not be linked, and individual seats will have space between them.

Traditionally, auditorium fixed seating generally took the form of hardwood benches which were uncomfortable when sitting for long periods and did not provide individual personal space. Thankfully, auditorium seating has developed over the years to the comfortable, fully upholstered seats we have today. Now individual seats provide personal space whilst some venues have introduced double width ‘love seats’ which accommodate 2 people.

 

Where Is Auditorium Fixed Seating Used?

Fixed seating can be found in a range of venues from theatres and cinemas to university lecture theatres and places of worship. Most of the spaces where it is fitted will take the format of an auditorium where the floor is generally raked or tiered to provide optimum sightlines for patrons. It can also be fitted to a level floor.

 

The Benefits Of Auditorium Fixed Seating

Maximise Capacity – Fixed seating is the preferred choice in any venue that needs to maximise capacity. As linked seats share an arm, they take up much less space than individual seats with separate arms and there is no wasted space in between seats. Fixed seats can be manufactured to various widths to ensure capacity on each row is maximised, subject to a minimum seat width which allows for personal space.

Ease of access – As fixed seating is bolted to the floor, it can be supplied with flip-up seats. This offers numerous benefits in auditoria, improving access along rows when seats are unoccupied and giving patrons the space to stand and let others pass by when they are occupied. Flip-up seats also provide ease of access for floor cleaning which would be much more difficult otherwise.

Multi-purpose – fixed seating can be adapted for a variety of uses. For lecture theatres and other educational establishments, it can be manufactured with integrated writing tablets, rows of fixed desking or individual folding desks. For theatres and cinemas, the arms can be made with cup holders. For football stadiums seats can incorporate heated seat and back pads to warm up cold match days.

Durable and hard wearing – fixed seating is manufactured with a robust steel frame which will provide many years of maintenance-free service. This type of seating has to endure high frequency usage, not only with patrons sitting for hours at a time but with streams of people brushing past it, leaning on it and perhaps also resting on parts of it which are not intended for this purpose. Although upholstery fabric will eventually become worn over a long period of time, it is possible to have seats, backs and arms reupholstered, giving the seating a new lease of life. Metalwork can simply be sanded and repainted – there are many traditional venues still using 100+ year old seat frames!

What You Need To Know Before Specifying Lecture Chairs



If you work in an educational establishment or you are an architect or Quantity Surveyor working on new build projects in the education sector, you may have the responsibility of specifying lecture chairs.

UK manufacturer Evertaut has been manufacturing seating in the UK since the 1930s and has been supplying lecture chairs to universities and other educational establishments since the early 2000’s.

Here, the company offers some advice and key points to consider to help you prepare for the specification process and ultimately choose the correct seating suitable for the space and purpose.

 

Whether you’re replacing seats in an existing lecture theatre or furnishing a brand-new facility, before researching products and suppliers, you need to clarify some basic information which will help you in the sourcing process:

1.      Dimensions of the lecture room

2.      Maximum number of students that need to be accommodated

3.      Access and space for wheelchair positions

4.      Work surface requirements

5.      Any special layout requirements for teaching/student collaboration

6.      Type of upholstery

7.      Proposed colour scheme

8.      Available budget

9.      Deadline for fitting

10.  Any other special requirements

 

1.      Dimensions Of The Lecture Room

Even if you’re replacing existing seats, suppliers will need to know the dimensions of the space and length of existing rows to assess how many seats can fit. Many manufacturers custom make seats to order so they can be tailored to fit your space. If you want to add extra seats whether it be an additional row or an extra seat on the end of each existing row, suppliers will be able to advise if this is possible whilst still keeping within current safety regulations.

For new build projects, if you require a tiered floor installing, many lecture chair manufacturers are also experienced in doing this. Generally, an architect will provide drawings for the tiering but where clients choose to manage this part of the build themselves, seating manufacturers who also manufacture and install tiering will be able to do this. When providing measurements of the space you will also need to confirm the ceiling height.

 

2.      Maximum Number Of Students That Need To Be Accommodated

This is obviously basic information, but it can be a critical factor in determining the type of lecture chairs you choose. If space is at a premium then you will need to look for a seat with a smaller footprint or at seats without any arms which will take up less space.

 

3.      Access And Space For Wheelchair Positions

In any lecture theatre you will need to ensure there is sufficient access for wheelchairs and those with a disability, and provide space for wheelchair positions. You have the option of leaving space permanently free to accommodate wheelchairs when required, or you can have a section of removable seating which can be moved when wheelchair users need to frequent the lecture theatre. The latter option allows you to provide additional seating when no wheelchair users are present. You need to decide which option is most suitable and how many wheelchair spaces you are going to provide.

 

4.      Work surface requirements

You need to consider the requirements of the subjects to be taught in the lecture theatre to help you determine what type of desks (if any) are required.

Lecture chairs can be supplied without any desk or with a range of different desk options from writing tablets which fold-away into the arm to long rows of fixed desking. If students will be required to use books, tech or other equipment during lectures then individual writing tablets may not provide sufficient workspace. If the space is multi-purpose (eg also used for theatre performances or hired out to businesses for corporate presentations), then fold-away writing tablets could be an ideal solution as they can be folded away when not required.  

 

5.      Any Special Layout Requirements For Teaching/Student Collaboration

This is most relevant in new build spaces where you are designing the layout from scratch. If a lot of collaboration is required between students and teachers then straight rows of lecture chairs may not be the ideal configuration. Many lecture theatres have seats positioned on a curve or in the round which allows lecturers to more easily interact with students, and lets students be able to see each other more clearly. You need to consider what is the most appropriate solution for the space. The layout also impacts the number of seats that will be able to fit so you will also need to take this into consideration.

 

6.      Type Of Upholstery

This is something which will have a key bearing on the cost of your seats. Most suppliers will have a standard contract fabric which they recommend but if you have a specific fabric in mind then this can add additional cost. Since the arrival of COVID-19 antimicrobial vinyl upholstery is also becoming more popular for lecture chairs.

 

7.      Proposed Colour Scheme

The fabric colour will probably be one of the final decisions you make and you don’t necessarily need to confirm this before starting the procurement process but it’s good to know the colour scheme you have to work with. Many designers now specify multiple fabric colours for lecture theatre seating where different coloured seats are installed in a uniform or random pattern. This can dramatically affect the look and feel of a space so it’s important to get it right if you want students to feel inspired when they walk into the lecture room. Whilst you can view fabric colour swatches online, it’s always preferable to request sample cards as colours can look different in reality.

 

8.      Available Budget

Usually the critical factor when specifying seating, you obviously need to know what funds are available for the lecture chairs so you can calculate a cost per seat to work with. When obtaining quotes, check that delivery and fitting (where required) is included.

 

9.      Deadline For Fitting

As most lecture chairs supplied by UK manufacturers are made to order, the leadtime can be anything from 4-8 weeks so you need to take this into consideration when getting quotes and check availability with potential suppliers. The Easter and Summer holidays are key times when demand for fitting is high, so manufacturing capacity is often full in the weeks leading up to this. If you need to get seats manufactured and fitted during these times you may need to book well in advance.

 

10.  Any Other Special Requirements

Finally, are there any other specific requirements for the lecture chairs/desks? This could include things like power and cable management. Whilst you will need an electrician to install USB charging points or plug sockets, your manufacturer can make provision for these by machining the required sized holes in desks. There are also options such as embroidered logos, cup holders, seat numbers, row letters, storage pockets etc.

 

 

Taking the time to clarify all of this information will give you more focus when researching lecture chair options and help ensure you source the most fit for purpose seating solutions. It will also help speed up the procurement process, allowing you to obtain accurate quotes from the outset.

Social Distancing in Venues with Auditorium Seating

Auditorium with purple seats and close up of blue seat with social distancing seat wrap highlighting seat as out of use

From business conference centres to cinemas, there are a wide variety of establishments with auditorium seating, and as these venues begin to reopen to the public there is obviously a requirement to ensure that social distancing is adhered to.

 

Social Distancing Auditorium Seating In Cinemas

In partnership with the Department for Digital, Culture, Media and Sport and a range of other relevant organisations, the UK Cinema Association has recently published guidance on ‘Keeping Workers and Customers Safe During COVID-19.’

In addition to managing capacity and overcrowding by limiting the number of people able to access venues, it states that venues should reconfigure entertainment spaces to enable customers to be seated rather than standing.

In cinema auditoriums, a key objective is to maintain social distancing of customers wherever possible and particularly while they are seated. In its latest update, published 28th July 2020, it states that this can be achieved by organising seating to ensure 2m distancing can be maintained; where 2m is not viable, 1m with risk mitigation is acceptable.

Whilst loose seating can be moved around and spaced out, auditorium seating is usually fitted in long rows and bolted to the ground, making it more difficult to facilitate social distancing in line with requirements.

 

Why ‘Home-Made’ Social Distancing Aids Don’t Always Work

Some venues have been using home-made social distancing aids on their auditorium seating – from simple signs printed on paper to wrapping tape around seats that are out of use. Whilst these might work as short-term solutions, they clearly have flaws with paper being easily ripped or removed and tape leaving a sticky residue behind if left in position for too long. Others have been buying in printed signs which hang over or stick onto seat backs, but these are easily knocked off and are too easy to ignore by those who don’t take the need for compliance seriously.

 

 Professional Social Distancing Solutions For Auditorium Seating

With social distancing being a reality for some time to come, many establishments are now seeking professional solutions such as Evertaut’s auditorium seat wraps (pictured above left). These allow venue managers to clearly mark seats as out of use and also prevent patrons from sitting on them.

Seat wraps, as the name suggests, wrap round the entire seat and back and can be printed with bold wording to clearly indicate seats which cannot be used. Their design and the way they fit means the seat is unable to be used without the discreet fastening being undone and the seat wrap removed.

If you’re responsible for a venue with auditorium seating, you may want to consider investing in professional solutions such as these which can be manufactured to whatever size is required to fit your seats. Unlike many home-made solutions, the fabric is treated with an antimicrobial coating which remains active for up to 30 washes at 60 degrees.

 

Not Only For Auditorium Seating

Social distancing seat wraps are suitable for use on auditorium seating in all types of venues and can be used as a solution anywhere there is fixed seating: Conference rooms, briefing rooms, training rooms, lecture theatres – the list goes on. They could also be used on beam seating in waiting rooms and even on loose seating where it’s not possible to remove seats or space them out sufficiently.

 


The Benefits of Having Your Fixed Seating Made to Order



If you need to source fixed seating for an establishment with an auditorium, there is a wide range of styles and designs on the market and it can be difficult to know where to start. As fixed seating is a long-term investment, it’s important to ensure you find a reputable supplier who will provide you with quality products that will stand the test of time.
By their nature, auditoria are venues with high footfall where seating is in daily use and subject to rigorous wear and tear. It therefore needs to be robust and hard-wearing and designed to withstand frequent usage.

Don’t take pricing at face value
The price of fixed seating can vary greatly but generally you can ensure you get the best price if you go direct to a manufacturer rather than through a re-seller. If your budget is limited you may be tempted to look at an off-the-shelf option as this can be significantly cheaper but you do need to consider the wider cost implications of this which may not initially be apparent.
Whilst buying off the shelf may appear cost-effective, there is often no pre-sales advice and no after sales service. Whereas by buying made to order from a manufacturer, you will be able to get help with choosing the right type of fixed seating, planning the layout and having the seats fitted. There will often be a longer warranty period, specialist fitters who can ensure your seats are installed efficiently and correctly and long term after sales service.

Fixed seating can be tailored to fit your venue
Most manufacturers will be able to tailor their seats to fit your auditorium. If you don’t already have a seating plan drawn up then they will be able to do this for you, taking into account the capacity you would like to have within your venue and all the relevant fire and safety regulations.
Seat widths can usually be adjusted in line with the length of rows to maximise the available space whilst providing as generous a seat as possible. There will often be a range of options when it comes to various elements of the seats, such as back height, thickness of cushioning and depth of seat. If your seats are made to order then you will be able to specify all of these things as well as choose whatever fabric or vinyl upholstery you would like.
When you buy off the shelf, your choices are often limited and seats come in one size fits all in a limited range of fabrics and colours.

Installation service
The majority of seating manufacturers will have specialist fitters who can fit fixed seating for you and often it’s actually included in the price. It’s preferable to use the manufacturer’s own fitters as they will be experts in fitting fixed seating in all types of venues and will be able to deal with any problems that arise on site.
Of course, it’s not essential to use the manufacturer’s fitters and you could commission your own people to do the job or do it yourself if you are confident with this type of work.



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