Club Branding Enhances Stadium Seats

Whatever league your club plays in, an installation of executive stadium seating can add a premium look and feel to executive seating areas and Directors’ boxes. In recent years executive stadium seats have been commissioned by clubs across all divisions, the majority of whom have opted to incorporate their club’s branding on seat backs.

The cost of adding an embroidered logo onto upholstered stadium seats is relatively low whilst the impact this branding has on the perceived quality and luxury feel of the seats is very high.

When Southport FC upgraded their stadium, a large area of their main stand was fitted with new executive seating, all of which featured embroidery of the club’s intricate crest. The image this projects in comparison to if the seats were simply plain without any branding, is one of luxury and exclusivity.

Similarly, when Bristol Rovers upgraded the seating within their Chairman’s suite, they chose to have the club logo on seat backs. The Chairman and President also had their job titles added above the logo. Whilst executive stadium seats, as the name suggests, still look smart and professional without any branding, the inclusion of a club logo adds another dimension which is obviously truly unique to each individual club.

Evertaut’s VIP design stadium seats fitted in Bristol Rovers’ Chairman’s suite, upholstered in blue vinyl with club logo embroidered on seat backs

Sponsorship Branding

Branding can also be used to promote club sponsors whereby their logo is included on seat backs in specific areas of the stadium. This could be in addition to the club’s logo or standalone.

Where a long-term sponsorship commitment is not in place, an alternative to a permanent embroidered logo is a removable seat top cover. Although this may not have quite the same luxury impact, it is an effective way to convey a sponsor’s branding throughout an area of the stadium.

In the case pictured below, seat covers were commissioned as there was a requirement to have the sponsor’s branding removed from display during televised matches.

Evertaut’s VIP design stadium seats upholstered in navy blue vinyl and fitted with white vinyl seat back covers branded with sponsor’s logo

Branding can be included on any of Evertaut’s stadium seat designs, from the compact Club to the luxury Olympian. Whilst it is usually positioned on the front of seats it can also be added to seat backs, under seats or on end panels.

 

Create a Premium Spectator Zone with Executive Stadium Seats

 Whilst plastic stadium seating is a standard fixture in football and rugby stadiums, it does not offer a great level of comfort to spectators. It is very much functional seating that allows clubs to maximise capacity within the required health and safety regulations.

In contrast, executive stadium seats are deeply cushioned and upholstered and come with additional options such as cup holders, embroidered club logos and heated seats.

In recent years more clubs have been commissioning installations of executive stadium seats beyond Directors’ boxes and club executive areas. This type of seating gives clubs the opportunity to add a touch of luxury to the match day experience for fans by creating premium spectator zones. In turn it helps them generate additional revenue as they can charge a premium for fans to sit in these areas.

An installation of Evertaut’s Club premium stadium seats

If you don’t want to sacrifice capacity for the sake of premium seats then there are solutions available that occupy a similar footprint to the basic plastic seat. Evertaut’s Club stadium seat (pictured above) is one such option. This compact seat is similar in design to the traditional plastic seat but with all the touches of luxury you would expect from an executive stadium seat. It can be floor fixed or riser mounted and can be manufactured with or without arms.

If capacity is not such an issue then Evertaut’s VIP stadium seats offer more space to premium spectators, being manufactured with arms as standard. Generally adjoining seats would share an arm but for added luxury they can each be made with 2 separate arms, as can be seen in the installation below.

An installation of Evertaut’s VIP premium stadium seats

If you want to create a super-premium feel, Evertaut’s Olympian stadium seats might fit the bill. These are the most luxurious option in Evertaut’s range, featuring a full height back for extra comfort. These seats are often commissioned to incorporate heated seat and back pads which are controlled by a button in the arm, as can be seen below right.

An installation of Evertaut’s Olympian premium stadium seats

An installation of Evertaut’s Olympian premium stadium seats with seat heating element controlled by button in seat arm

Executive stadium seats can be used alongside plastic seats to create a customised seating scheme that suits the needs of your club and fits in with your budget. Whether you want to replace the seating in an entire stand or you just want a single row of executive seats, Evertaut has no minimum order quantity and can tailor seating to your requirements.

All Evertaut’s executive stadium seating is supplied as standard with anti-microbial, UV-resistant vinyl which is available in a wide range of standard colours. Unique colours are also available, subject to a minimum order quantity.

Due to its bespoke nature, executive stadium seating is made to order and you will usually need to allow a minimum of 4-6 weeks from date of order to delivery and installation although this can vary dependent on the quantity required.

Evertaut has over 90 years’ experience in the seating marketing and has been manufacturing luxury stadium seats for over 20 years. For more information on Evertaut’s range of luxury stadium seats, please visit www.evertaut.co.uk.

What’s the Right Spec for your Executive Stadium Seats?

As football stadiums evolve the prevalence of luxury stadium seating continues to increase as more and more clubs are replacing large areas of plastic seating with this VIP style alternative to provide an upgraded match day experience for fans. No longer just a luxury of the Premiership, VIP seats can now be found in clubs across all leagues.

Whether it’s a few seats for the Chairman’s box or hundreds for a luxury spectator stand, what’s the right type of executive stadium seats for your club? Here we take a look at the options available and how clubs across the UK have utilized the different types of seats in their stadiums.

Space Efficient Luxury

The lowest cost option is a usually a similar style to the traditional plastic seat but with deep cushioned and upholstered seat and back. Evertaut’s version of this is the Club seat which is ideal for larger spectator areas where space is at a premium or for smaller clubs who are looking to add a touch of luxury on a budget.

Executive Box Seats

As executive boxes offer a premium match day experience which clients pay highly for it’s essential to ensure that the luxury provided indoors extends outside. For those VIP guests wanting to experience the stadium atmosphere, luxury seating outside the executive box allows them to do this in comfort and style.

Evertaut VIP stadium seats are situated in the viewing area outside all of Newcastle United FC’s executive boxes. These luxury chairs have a high back featuring embroidery of the club’s crest and a deep, thick cushioned seat.

Bristol Rovers FC have a row of VIP seats outside their Chairman’s suite where the club Chairman and President have their own personalised seats.

Take luxury to the next level

If you’re looking for a more superior seat than this then a higher back offers improved comfort and enhances the premium look and feel. Optional heated seat and back pads take luxury to the next level and are a very welcome feature on cold match days.

Evertaut’s Olympian chairs have a high back and deep seat with the option of heating.

Stadium seating arrangements

With a range of seat types available, many clubs choose more than one model of seat for different areas of their stadium. From premium fan zones to executive boxes to the Chairman’s suite, there’s a seat to suit each individual space.

Southport FC chose both Club and VIP seats for their new stadium. All seats were embroidered with their club crest which creates a striking image in the stadium and enhances the perception of quality.

Not just for the stadium

The use of stadium seats is not restricted to the stadium itself and many clubs and other organisations use them in areas where they want to re-create the look of a stadium.

Swansea City FC have Olympian seats installed indoors on artificial turf within their training facility.

This sports app developer wanted a football theme for their reception area and used multi-coloured Olympian seats, artificial turf and a small floodlight to create a unique look that makes an impression.

VIP seats were used for a football related promotion in pubs across the UK.

Bespoke Stadium Seats

If the standard seats on the market are not quite what you’re looking for it may be possible to create something slightly different for your club.

A bespoke hybrid of a Club seat and VIP back was made at the request of Flint Town United FC. This Cymru Alliance league club have a single row of these seats with their club crest and sponsor’s name embroidered onto seat backs.

Which stadium seats should you choose?

The type of seat you choose may be dictated by the space you have available and the numbers you need to accommodate or it could come down to budget. Even the smallest luxury stadium seat will offer a much greater level of comfort than a plastic seat and will always look more premium. An embroidered logo really does create a wow factor and is particularly recommended in VIP areas.

Below follows a summary of the points to consider when specifying stadium seats:

Budget - Are you restricted to a maximum cost per seat or is getting the desired design and style more important than cost?

Style - How premium a look do you want to create? The seat size and back height will impact greatly on this – what is the ultimate preference and what is the minimum requirement that is acceptable?

Arms/Cup holders – most cup holders form part of the seat arm so if they are required then arms will automatically be included. If the budget is tight and cup holders are not needed then opting for seats without arms is a way to reduce costs.

Personalisation – Most stadium seats can be personalized with the club logo as well as names, job titles or even sponsors’ logos. Another option for branding is removable seat covers; these are useful where sponsors may change over time or where certain advertising has to be removed for televised matches.

Comfort – A really thick seat may look more luxurious but is not necessarily more comfortable than a slimmer version. Ask any potential suppliers if you can test a sample seat before making a purchase decision to ensure you are happy with the level of comfort it provides. Heated seat and back pads controlled by a button or switch in the seat arm can be a welcome luxury on cold match days and this is worth considering if you want to offer super-premium seats.

Upholstery – most stadium seats will be upholstered in UV resistant vinyl. You can specify an exact colour using a pantone reference or RAL number but this is usually more expensive and sometimes subject to a minimum order quantity. There is a very wide range of vinyl colours on the market and it’s often possible to closely match a specific colour without the need to specially manufacture it.

Additional Options – do the seats need to be individually numbered? Are row letters required? Do seats need to be adapted to incorporate any tech, eg phone charging points, TV screens, audio commentary etc.

Choosing a supplier

There are now a wide range of stadium seats on the market including many from overseas suppliers which you can order off the shelf. A key benefit of choosing a UK supplier is that seats are usually made to order so they can be tailor made to your requirements. A UK supplier can also fit the seats for you and deal with any problems that may arise during this process as well as offering an after sales service.

Whatever type of seat you choose, replacing plastic seats with luxury stadium seats can help transform any area of your stadium.