 |
| UK football stadium with an installation of executive stadium seating |
As UK football clubs prepare to welcome spectators back into their stadiums, work is underway to ensure fans can watch their team in a COVID-safe manner. Whilst changes are required to facilitate this, clubs are also looking at ways to enhance the matchday experience and make it more enjoyable despite the circumstances.
Stadiumseats are obviously a key fixture in any football stadium and spectators will
spend most of their time sitting down whilst watching a match. The majority of
stadium seating in the UK is manufactured from plastic which is very much
functional rather than comfortable. In contrast, executive stadium seating is
deeply cushioned and upholstered, offering superior levels of comfort in
comparison to a hard-plastic seat.
Increase
Revenue By Offering Premium Pitch-Side Seating
Once
reserved for club executives and Directors’ Boxes, many clubs have now expanded
areas of executive seating to offer more seating options to fans. This also
gives clubs the opportunity to increase revenue as they can charge a premium to
fans who want the enhanced comfort and exclusivity that comes with sitting in
an executive seat.
For those football
clubs looking to offer spectators the option to upgrade to premium pitch-side
seating, there are various styles of executive stadium seating on the market.
From compact seats which allow you to maintain capacity to more spacious and
luxurious designs, there are many different models to suit a range of budgets.
Sourcing
Executive Stadium Seating In The UK
Whilst you
may be able to source executive seating off-the-shelf online, if you want to be
confident in the quality and performance of your seating then it is recommended
you find a company who manufactures to order. Most UK manufacturers will be
able to tailor their seating to your requirements and will have experienced
installation teams to complete the full-service offering.
Another
benefit of working with a UK manufacturer is that they should be on hand to
provide after sales support including spare parts if required. Many of the seats
available to order online are from overseas and are therefore supply only. This
means you will need to organise your own installation, and after sales support
could prove difficult if anything goes wrong.
Executive
Stadium Seating Tailored To Your Requirements
UK
manufacturers such as Evertaut will tailor executive stadium seating to your
requirements and to fit the available space. Upholstery vinyl to match your
club colours and additional options such as cup holders, embroidered logos and
heated seats allow you to design a seat that’s unique to your club.
Below are
some examples of Evertaut’s VIP stadium seats fitted in clubs across the UK. Top
left, VIP chairs can be found in all the executive boxes at Newcastle United FC
where they are enhanced with the club’s crest embroidered on seat backs. In the
middle are VIP seats in the Chairman’s suite at Bristol Rovers FC. In addition
to the club badge, job titles of senior club executives were also embroidered
on seat backs. Bottom right, Southport FC chose Evertaut’s VIP seats for a
large section of seating as part of its stadium refurbishment.
For larger
zones of premium seating some clubs choose to opt for seats without embroidery,
as can be seen bottom left and top right.
 |
| Range of executive stadium seating installations in UK football clubs |
