Whatever league your club plays in, an installation of executive stadium seating can add a premium look and feel to executive seating areas and Directors’ boxes. In recent years executive stadium seats have been commissioned by clubs across all divisions, the majority of whom have opted to incorporate their club’s branding on seat backs.
The cost of
adding an embroidered logo onto upholstered stadium seats is relatively low
whilst the impact this branding has on the perceived quality and luxury feel of
the seats is very high.
When
Southport FC upgraded their stadium, a large area of their main stand was
fitted with new executive seating, all of which featured embroidery of the club’s
intricate crest. The image this projects in comparison to if the seats were
simply plain without any branding, is one of luxury and exclusivity.
Similarly, when Bristol Rovers upgraded the seating within their
Chairman’s suite, they chose to have the club logo on seat backs. The Chairman
and President also had their job titles added above the logo. Whilst executive
stadium seats, as the name suggests, still look smart and professional without
any branding, the inclusion of a club logo adds another dimension which is
obviously truly unique to each individual club.
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| Evertaut’s VIP design stadium seats fitted in Bristol Rovers’ Chairman’s suite, upholstered in blue vinyl with club logo embroidered on seat backs |
Sponsorship Branding
Branding can also be used to promote club sponsors whereby their logo is
included on seat backs in specific areas of the stadium. This could be in
addition to the club’s logo or standalone.
Where a long-term sponsorship commitment is not in place, an alternative
to a permanent embroidered logo is a removable seat top cover. Although this
may not have quite the same luxury impact, it is an effective way to convey a
sponsor’s branding throughout an area of the stadium.
In the case pictured below, seat covers were commissioned as there was a
requirement to have the sponsor’s branding removed from display during
televised matches.
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| Evertaut’s VIP design stadium seats upholstered in navy blue vinyl and fitted with white vinyl seat back covers branded with sponsor’s logo |
Branding can be included on any of Evertaut’s stadium seat designs, from the compact Club to the luxury Olympian. Whilst it is usually positioned on the front of seats it can also be added to seat backs, under seats or on end panels.
